ROLE
The role of the Marketing Coordinator (MC) is to oversee and execute marketing efforts, in a well-organized and timely manner, under the direction of the Managing Director. The Marketing Coordinator (MC) will help create a buzz about Shades of Green Permaculture’s offerings across all marketing channels, including email, blog, and social media. Key responsibilities in this role include conducting market research, carrying out promotional campaigns, identifying target audiences, evaluating current trends and creating content that supports Shades of Green educational product launches in order to broaden overall brand reach. The ideal candidate is highly creative with fantastic communication skills and excellent time management. They are detail-oriented and have a solid understanding of marketing techniques with a keen interest in providing a consistent brand voice across all marketing activities to specific audiences. Top candidates exhibit critical thinking skills, strong problem-solving skills and meticulous attention to detail. 

RESPONSIBILITIES
The Marketing Coordinator is accountable to the following work:

Content Creation
‣Create Shades of Green content across channels tailored to specific customer segments
‣Create campaigns based on the yearly marketing calendar, in coordination with product launches
‣Organize and edit photos
‣Learn the ins and outs of permaculture and regenerative landscaping to utilize in content creation
‣Draft marketing materials and graphics
‣Upload blog and newsletter posts
‣Create free resources for lead generation to boost email subscribers
‣Manage blog, newsletter, and social media
‣Capture photography and videography for content needs
‣Develop content themes in coordination with launches and marketing calendar
‣Oversee websites as needed

Email Marketing
‣Oversee and format content for bi-weekly newsletter
‣Draft and schedule marketing emails for launches
‣Craft integrations between webinar and email marketing software for launches

Social Media
‣Create and manage social media content for Instagram, Facebook, and Pinterest
‣Build educational campaigns and content for cross-channel amplification
‣Manage paid social ads
‣Establish a strong social media presence across channels through interactions (comments/likes/DMs), reposts, amplification, etc.
‣Respond to DMs in a courteous and timely manner; support Managing Director in DM response

Education
‣Draft marketing emails for launches
‣Assist in educational product launches
‣Generate educational content
‣Craft integrations between webinar email marketing software
‣Coordinate product launch calendar, and create content in pre-launch runway that supports the launch.

Additional expectations
‣Arrive promptly 
‣Utilize non-violent methods of communication and interaction when conflict arises
‣Maintain a positive attitude
‣Respond promptly to emails
‣Work conducted at our office in Avondale Estates, from home, or in the field. 

REQUIREMENTS & QUALIFICATIONS
‣1-3 years of experience in a marketing coordinator role
‣Excellent and clear communication skills — both verbal and written
‣Compassionate, helpful, and friendly demeanor
‣Able and willing to learn new skills; learning how to seek answers, problem solve or seek assistance to get the job done
‣Comfortable working with a team
‣Flexible and able to adapt to unique situations
‣Proficient with the following: Google Suite, Canva, Adobe Creative Suite, Facebook, Instagram, Pinterest, Business Manager
‣Experience in and/or willing to learn web platforms: Showit, Demio, Kajabi, Flodesk, Zapier
‣Strong sense of responsibility and ability to prioritize and complete multiple projects with minimal supervision
‣Extremely detail-oriented and highly organized
‣Able to demonstrate discretion and handle confidential information
‣Excellent time management skills and ability to multitask and prioritize work
‣Access to reliable transportation

COMPENSATION & BENEFITS
Full-time. Competitive salary with healthcare benefits, paid time off, sick leave, and staff profit sharing. 

TO APPLY:
Email Sydia Bell at sydia@shadesofgreenpermaculture.com with resume, cover letter and 3 references with "Marketing Coordinator Candidate" in the subject line.

MARKETING COORDINATOR