We exist to empower people to participate in the Earth's return to health. We do this by transforming conventional landscapes into beneficial ecosystems.
When starting out in 2008, our founder, Brandy Hall, drew the name Shades of Green from her fundamental belief that wherever you're from, whatever your background, and however you're willing to contribute to the regeneration of our planet, your particular shade of green is not just important, but essential.
Stepping into a new way of living - whether that means committing to growing food on your terrace, or managing a 1000-acre farm - is a fundamental and courageous contribution to life on earth at both an intimate and planetary scale. It's about being in service to life and connecting with your piece of the earth.
WE Stand for the
living world
We take our cues from the living world and choose collaboration over competition. We strive to build resilience and fortify biodiversity. Our business and garden practices are rooted in our love for the Earth.
We choose to always see the humanity in one another so we can be kind, honest, and considerate. We believe in expressing gratitude and sharing abundance. We're friendly, funny, and we love to listen.
We're flexible, and we cultivate awareness to respond rather than react. Coming from a place of "yes!", we are committed to solutions. This means we stay open to the perfect natural surprises that may shape our work.
A foundational principle of permaculture is to observe and integrate feedback. We are open and straightforward, and committed to learning and growing in order to be our best.
We go above and beyond. We are hard working and independent. We have impeccable organization skills, and our follow-through is unlike anything you'll experience in our industry.
we are proud to be a
certified B corp
A certified B Corporation since 2018, we have been named a Best For The World honoree three years running, in recognition of our company’s positive impact on the environment, our workforce, our local communities, our suppliers, our customers, and our corporate governance.
We rank in the top 10% of all B Corps across all of these impact areas.
B Corp sourcing policy
in action...
● We commit to purchase core products (at least 50% of non-labor expenses) from
independent suppliers local to where the product will be used or where the company
operates
● We commit to sourcing materials from suppliers with ownership from
underrepresented populations.
● We source from companies that are compliant with all local laws and regulations,
including those related to social and environmental performance.
● We support vendors with good governance, including policies related to ethics and
corruption.
● We prioritize positive practices beyond what is required by regulations (e.g.
environmentally-friendly manufacturing process, excellent labor practices).
● We prioritize vendors with third-party certifications related to positive social and/or environmental performance.
I founded Shades of Green in 2008. Since then, our team has grown to a staff of 25+, and we have worked with over a thousand clients who are applying permaculture across contexts.
I am passionate about leading a purpose-driven business that actively creates a healthier world for our children every single day. I love seeing my daughter graze on the plants in our yard, knowing they are chemical free and full of nutrients you can't get at the store.
My roots are in building. I earned my General Contractor's license directly after completing undergraduate work at the age of 20, and began training as a stone mason where I fell in love with the way intelligent design responds to the natural world. I have nearly two decades of experience in building off-grid water systems, landscape construction, and integrated farming systems. I serve as the Mayor of the City of Pine Lake, and spend as much time outdoors with my family as possible.
Brandy M. Hall
FOUNDER & CEO
mama, Builder, Designer, problem solver,
lover of all things beautiful
Hi, I'm Brandy!
photo credit: Audra Melton
Rebecca has been with Shades of Green since 2016, and she brings an incredible capacity to listen and reflect with clarity and compassion, in both her role as designer and leader within the company. We can't sing her praises loud enough!
ChIEF OPERATIONS OFFICER
Rebecca Baxter
Aaron has been wearing lots of hats since the beginning of Shades of Green. As such, he is intimately connected to the pulse of the company, and he plays a vital role as a values-keeper, mentor, and leader of our Community Giveback Program.
Chief Values Holder
Aaron Pincus
Raleigh's expertise is in planning and plants. She joined Shades of Green after working as the horticultural manager of the Atlanta Botanical Garden, and her designs are inspired by the coevolution of pollinators and flowers- how certain characteristics of flowers are the perfect match for pollinators.
Lead designer
Raleigh Wasser
Kate began hand-rendering our designs in 2019 and fostered her love for ecology working as a designer for several years. Now she coordinates the implementation of our designs, ensuring an excellent client experience along the way.
Project Manager
Kate Freeman
Roxy's background is in Public Health, with a focus on behavior change and education. This background has been infused as a core belief as she has built out the caretaking department since its inception in 2020. Her dreams of helping others live a more sustainable and ecologically-impactful life is coming to fruition as she leads an incredibly talented group of employees in the caretaking department.
CARETAKING DIRECTOR
Roxy Drew
Jasper brings a passion for learning and precision, which comes through in his meticulous building skill, as he leads the install team with a smile and a pragmatic eye. Originally from the Netherlands, he left a career in public health to pursue his passion for permaculture and to bring regenerative landscapes to life.
Install Manager
Jasper Jansen
Anne is passionate about native plants and edible gardening, with a talent for educating and inspiring clients to cultivate abundance in their own landscapes. She thrives on empowering her team members, nurturing professional growth along the way.
